The BLAST Premier esports league for Counter-Strike: Global Offensive (CSGO) has named Coinbase as its latest sponsor for the competitors’s upcoming Spring Season.
Coinbase plans to make use of the collaboration to deliver the world of esports nearer to cryptocurrency by means of activations and player-driven content material, in line with the press launch.
Coinbase branding can be utilized within the Spring Showdown, which runs from April thirteenth to 18th, in addition to the Spring Finals, which run from June fifteenth to twentieth.
The cryptocurrency community, which was created in 2012, will fund BLAST Premier’s broadcast phase “The Financial system Play,” which options analysts dissecting and debating rounds in between matches. Coinbase could have its emblem on the caster’s backdrop, in addition to in-game animated branding and sponsor bars.
Coinbase joins the esports competitors’s different sponsors, together with EPOS, Shikenso Analytics, and CS.MONEY.
“Each esports and cryptocurrencies have an excellent affiliation with expertise and innovation,” mentioned Oliver Clarke, BLAST’s Head of Model Partnerships. BLAST Premier is watched by a world viewers that’s famend for being tech-savvy.
“We’re excited to see how followers react to the clear, secure, and world-leading cryptocurrency trade platform.”
The information comes after Evil Geniuses, a North American esports firm, teased a future jersey collaboration with Coinbase on Twitter earlier this week.