ESL Gaming, the world’s largest esports firm, has immediately introduced that world cryptocurrency platform Coinbase will turn out to be the Official Crypto Alternate Accomplice for key ESL events in 2021 and 2022.
The brand new partnership will carry the 2 respective industry-leading organizations collectively for the primary time. It’ll start at IEM Cologne 2021 and Coinbase, a trusted and easy-to-use platform for accessing the broader crypto financial system, will assist the ESL Professional Excursions for CS:GO, StarCraft® II, and Warcraft® III.
“It is a partnership between two like-minded firms on the forefront of expertise and innovation,” mentioned Eli McCarrel, Director International Model Partnerships at ESL Gaming. “We stay up for bringing Coinbase into the ESL household and integrating them into future ESL initiatives. That is an industry-shifting partnership and we couldn’t be extra excited for what’s forward.”
“In its early days, few individuals foresaw the potential of esports changing into the colourful and strong factor it’s immediately,” mentioned Eryn Alexander, Model Director at Coinbase. “We imagine the crypto-economy is on an identical trajectory, and we’re thrilled to seek out companions like ESL who share our sense of foresight and optimism.”
Via this landmark partnership, ESL and Coinbase will create distinctive integrations that may span throughout broadcast, social media, digital media, content material, and extra. These integrations is not going to solely present compelling content material for followers however will reinforce why Coinbase needs to be the gateway to crypto schooling.
This isn’t the primary main crypto-esports partnership. Earlier, teams like TSM, FaZe, and different main esports organizations have proven their lively curiosity in constructing strategic partnerships with digital currencies.