Yamaha signed its first esports workforce partnership deal Thursday with Southeast Asian-based esports group EVOS Esports. The EVOS deal is thru Yamaha Indonesia Motor Manufacturing and can see the corporate’s Technology 125 line of motorbikes function an official sponsor. EVOS workforce members will even be featured in a brand new advert marketing campaign geared toward youthful customers referred to as “125 Technology Wins Many” to advertise the bike line in Southeast Asia.
Monetary phrases of the deal weren’t disclosed.
Technology 125 is the branding below which Yamaha’s line of 122cc motorbikes are offered; this contains the FreeGo, Fino, X-Journey, Mio, and the brand new GEAR 125 fashions.
Yamaha joins different EVOS sponsors together with Malaysian espresso model Chek Hup Coffee, Lazada, Pop Mie, Axis, AXE, Visa, and Newzoo (which is a part of Leaders Group, the portfolio of which incorporates The Esports Observer).