The League of Legends Championship Sequence (LCS) has named FTX its official cryptocurrency trade associate, representing Riot’s largest esports league sponsorship settlement thus far.
As a part of the seven-year partnership, FTX will current the brand new Most Improved Participant Award and FTX branding has been added to in-game gold throughout all LCS matches. Monetary phrases weren’t disclosed.
Riot defined the partnership in an official weblog put up, citing shopper curiosity.
“On the forefront of each LCS partnership, we think about the sentiment and pursuits of our followers,” the corporate stated. “This information strongly informs our decision-making course of, serving to us hone in on companions who’re related to our viewers and may elevate the LCS for years to return.
“These metrics pointed to a direct curiosity within the crypto class, the place FTX stands out as an modern, considerate chief in an area our followers perceive. Collectively, we’ve solely simply begun to press our benefit.”
The deal instantly raised eyebrows from the esports group, as this announcement comes simply months after LCS denied TSM from utilizing FTX branding. Sources informed Dot Esports that as a part of the deal, Riot may have the power to take away the branding from property on relevant worldwide broadcasts the place cryptocurrencies are ‘strictly regulated.’
Quite the opposite, modifying bodily property, similar to logos on a TSM jersey, usually are not as believable.
Followers will start to see FTX branding throughout LCS broadcasts this weekend. The cryptocurrency trade made its first esports debut in June with its TSM partnership.
Esports Insider says: Cryptocurrency and NFT marketplaces make for fashionable esports companions as of late, however not all followers are on board. Along with environmental issues, Riot dangers trying like a hypocrite, denying groups the power to promote a crypto partnership solely to money in later. Crypto marketplaces are sometimes handled in the identical class of danger as alcohol and playing, which requires that worldwide broadcasts and tournaments be rigorously censored in sure areas.