European esports organisation G2 Esports has introduced a partnership with Herman Miller Gaming, a division of luxurious furnishings firm Herman Miller.
The multi-year deal will see Herman Miller Gaming present G2’s gamers with new chairs, tables and monitor arms from the model’s portfolio.
As well as, each events will work collectively to share insights and affect future product growth, which is able to embody connecting G2 gamers and the larger G2 group with Herman Miller’s staff.
The furnishings model will even work on a efficiency mannequin with G2’s staff, analyzing how they could enhance the methods G2 Esports recruits and trains gamers.
Carlos ‘ocelote’ Rodriguez, Founder and CEO of G2 Esports, commented: “Herman Miller is absolutely the crown jewel of sitting consolation. G2 and Herman Miller are the cream of the crop and I can’t consider many higher partnerships. In the event you ask me to staff up with my superb manufacturers, Herman Miller would actually come within the Prime 10. That’s insane. I’m each grateful and excited for what’s to come back.”
Herman Miller Gaming will develop into the newest addition to G2 Esports’ rising roster of business companions, which additionally consists of Ralph Lauren, adidas, BMW, Twitch, Pringles and Mastercard, amongst others.
Based on the discharge, G2 is the ‘largest esports staff’ so far that Herman Miller Gaming has ever partnered with.
Prior to now, the furnishings model has collaborated with Overwatch League franchise Philadelphia Fusion in addition to launched a collaborative gaming chair with Logitech G. Just a few others of its business companions additionally included TSM, San Francisco Shock and Complexity Gaming.