Spanish esports organisation Giants Gaming has introduced a partnership with report label Sony Music Spain.
Because of the partnership, each entities will collaborate on a variety of activations, together with content material and fan occasions.
As well as, Sony Music Spain and Giants mentioned the partnership will present a ‘vary of experiences’, together with unique interviews and particular streams. The report label’s emblem can even seem on the organisation’s social media networks and different platforms.
That is Sony Music Spain’s first entry into esports, however it isn’t the primary report label to safe an esports partnership. Warner Music particularly has secured a variety of offers with the likes of MAD Lions and the LEC.
To launch the partnership, Giants and Sony Music Spain have collaborated on an advert starring the organisation’s gamers and streamers. The Spanish video skit particulars the story of boy band ‘GTS’.
Based in 2008, Big Gaming at present has aggressive rosters inside Riot Video games’ VALORANT and League of Legends titles, in addition to within the FGC scene. Final 12 months, the organisation unveiled its esports centre positioned in Malaga, Spain.
Sony Music Spain joins Giants’ ever-expanding business portfolio which incorporates the likes of Nike, KitKat, Burger King, Nesquik, Chupa Chups and Sizzling Wheels, amongst others.
Esports Insider says: Music and esports have develop into increasingly intertwined lately, with G2 launching its own song and match organisers usually utilising music to throughout occasions. It’ll be attention-grabbing to see how musical these activations will probably be, or whether or not it’ll stay a standard promotional partnership.