Canadian esports and iGaming firm IntemaOptions has overhauled its branding and shall be working beneath the identify ReactGamingGroupInc. any more.
The corporate will proceed working its esports groups and betting operations beneath the brand new identify, and also will proceed buying and selling on the TSX Enterprise Trade, beneath the image RGG.
React Gaming Group is the proprietor of esports betting platform LOOT.BET, social gaming platform HypeX.gg, in addition to esports groups Parabellum Esports and Crew BloodHounds. The corporate famous in a launch that the brand new identify and branding have modified to mirror the corporate’s actions within the esports and iGaming sectors.
Laurent Benezra, President and CEO of React Gaming Group, stated: “The addition of LOOT.BET has elevated our revenues significantly, and we’re satisfied that we are able to broaden our main on-line gaming and betting platform actions into promising new markets.
Over the subsequent few weeks, we shall be launching a number of advertising initiatives to extend LOOT.BET’s person base, at the moment estimated to be over 500,000 customers.”
Previous to its rebrand to React Gaming Group, Intema Options acquired LOOT.BET for $14.75m (~£10.6m) in Could final 12 months.
It aslso acquired Parabellum Media, the father or mother firm of esports organisation Parabellum Esports and Northern Defend Academy, for $564,570 (~£420,320). Parabellum Esports has rosters in CS:GO, sim racing, Rainbow Six and Rocket League.
React Gaming Group stated it had additional plans to monetise not simply Parabellum Esports, but additionally different properties beneath its umbrella.
Esports Insider says: It’s not usually that we see holding firms change their branding utterly, however the former Intema Options staff has determined it’s lastly time for an overhaul. The brand new branding seems to mirror the corporate’s wider remit following its key strategic acquisitions.