North American esports organisation Knights has introduced a partnership with make-up model Beautyblender.
The collaboration will see each entities host a female-only VALORANT match sequence titled Knights’ Sakura Cup.
In accordance with the discharge, Beautyblender has signed on to sponsor the match’s first cut up. The partnership additionally marks the make-up model’s first enterprise in esports.
Knights President James O’Connor spoke on the partnership in a launch: “We’re thrilled to launch this partnership with Beautyblender. We love seeing new manufacturers enter this house – and we all know esports followers like to see the assist as effectively. And Beautyblender supporting ladies in gaming with this Sakura Cup is particularly impactful for the group”.
The primary cut up of the Sakura Cup, which options a $1.000 (~£721) prize pool, is about to begin immediately, April twenty seventh. The sequence will run till July.
Rea Ann Silva, Beautyblender Founder and CEO, commented: “At Beautyblender, we’re all the time making an attempt to remain forward of the digital forefront and have a look at totally different channels the place we are able to educate new customers about our merchandise. Since my firm is female-run and self-funded, I like exploring alternatives that assist and empower ladies.
“We’ve been navigating the Twitch and esports house however have been ready for the fitting partnership, and the VALORANT ladies’s sequence is the proper match.”
The not too long ago rebranded Pittsburgh Knights additionally beforehand partnered with PNC Financial institution to launch the ‘Women in Esports Steering Committee‘ initiative, which goals to develop actionable options for gender fairness disparities within the esports business. Earlier this month, it was revealed that the partnership was extended by means of to 2024.
Esports Insider says: Partnerships with well-known magnificence manufacturers, reminiscent of Beautyblender, have the potential to assist pursue variety in esports and encourage extra women and girls to enter the house. As such, it’s good the see the corporate becoming a member of the likes of Johnson & Johnson’s Carefree, L’Occitane, Benefit Cosmetics, and Sephora by moving into the sector.