OverActive Media‘s Spanish esports model MAD Lions has introduced a partnership with file label Warner Music Spain.
In response to the discharge, the 2 events will collaborate ‘to boost the fan expertise throughout music, esports, and video video games’.
This partnership marks the second file label OverActive Media has joined forces with up to now two years. In January 2020, the corporate secured a cope with Common Music Canada which noticed the label’s music characteristic on various authentic content material items.
Sergio Méndez, Head of Artist Providers and Institutional Relations at Warner Music Spain, spoke on the deal in a launch: “For Warner Music Spain, becoming a member of MAD Lions means our entry into the territory of esports and gaming, the place music is a dynamic component and can be an added worth for our artists, gamers, and followers of each worlds.
“We’re delighted to do it hand in hand with knowledgeable staff like MAD Lions, which is reaching an impeccable esports profession.”
Becoming a member of forces with MAD Lions marks Warner Music Spain’s entrance into the esports trade. The label turns into the tenth associate of the model, becoming a member of the likes of Razer, EPOS, AOC, and Spanish vehicle producer SEAT.
MAD Lions’s Proprietor, Samuel ‘Vegetta777’ de Luque Batuecas, additionally commented: “We’re delighted to have music companions like Warner Music Spain be part of the MAD Lions household. For us, it’s a logical step in our technique as a model. Placing extra emphasis on way of life is a part of our imaginative and prescient as an organisation and that is one more step towards that imaginative and prescient.
“This partnership will enable us to create particular content material and fan experiences that go properly past gaming competitors, increasing and reinforcing the distinctive MAD Lions model.”
Esports Insider says: For Warner Music Spain, getting into the trade by becoming a member of forces with one in every of Spain’s greatest esports manufacturers is actually a sensible transfer. Furthermore, for MAD Lions, this partnership is one more spectacular addition to its ever-expanding roster.