Esports Entertainment Group has expanded its portfolio of conventional sports activities workforce companions, including the New England Patriots and New England Revolution. Each groups will make the most of EEG as their official esports event supplier by way of a multi-year sponsorship settlement with Kraft Sports activities and Leisure. EEG will make the most of Patriots and Revolution branding, tickets, and participant appearances to advertise its Esports Gaming League platform and occasions.
EEG acquired the Esports Gaming League earlier this yr for $5.5M USD. The corporate has additionally signed partnership offers with the Philadelphia Eagles and Philadelphia Union.