Northern Arena announces partnership with TELUS

Canadian esports event organiser and broadcaster Northern Enviornment has introduced a partnership with Canadian wi-fi community operator TELUS.

The deal will see Northern Enviornment organise ‘a number of deliberate initiatives’, together with internet hosting TELUS esports occasions.

Northern Arena x TELLUS — Credit score: Northern Enviornment

The primary initiative is the TELUS Esports Sequence, which is able to characteristic a number of divisions of Rocket League competitions for aspiring gamers. The contributors will compete for over $50,000 (£∼35,358) in prize cash.

TELUS is not any stranger to organising its personal esports occasions. Since 2018, the corporate has created and supported a variety of charity and grassroots occasions.

Carl-Edwin Michel, Founder and CEO of Northern Enviornment, commented on the deal in a launch: “Northern Enviornment is thrilled about this nice partnership with TELUS. We wish to set the usual for esports occasions in Canada by producing high-quality esports tournaments with excessive manufacturing values.

“The partnership with TELUS permits us to current one of the best the gaming neighborhood has to supply and provides us the chance to showcase the superb expertise of esports gamers we’ve on this nation.”

The inaugural season of the TELUS Esports Sequence started on Could seventeenth with registration for the collection now open for all Canadian residents. Common season competitors kicks off on June twelfth with the finals happening on July thirty first.

Chris Williamson, Supervisor of Gaming and Esports at TELUS, additionally spoke on the partnership: “The esports ecosystem as we speak concentrates nearly all of advantages of organized play within the prime tier of gamers on the highest aggressive ranges. Our intent at TELUS is what it all the time is – to empower Canadians to expertise the total energy of connectivity.”

“We intend to flip this ecosystem on its head, and allow newbie gamers to expertise the huge social and aggressive advantages of organised play. I’m excited to kick off TELUS’ journey into the esports area with this occasion in partnership with a triple-A vendor like Northern Enviornment, and I look ahead to extra thrilling and modern occasions to come back.”

Esports Insider says: TELUS becoming a member of forces with Northern Enviornment to increase its presence inside the esports trade is actually a sensible transfer given the huge expertise of the occasion organiser which has collaborated with a variety of high-profile firms in earlier years.

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