ONE Esports, the esports enterprise of sports activities media firm ONE Championship, has unveiled a partnership with the Asia Pacific department of Japanese automotive marque Toyota.
Consequently, the 2 events will as soon as once more be a part of forces to host the Toyota GAZOO Racing GT Cup sim racing occasion.
That is the second time that ONE Esports and Toyota have collaborated, having operated and hosted the inaugural GT Cup which occurred in 2020. In line with the discharge, the inaugural occasion generated roughly 2m in whole views.
Carlos Alimurung, CEO of ONE Esports, spoke on the deal: “I’m thrilled to announce that we’ve got joined forces with Toyota Motor Asia Pacific for the second yr working to carry the TGR GT Cup ASIA 2021 to a world viewers.
“This occasion bridges the hole between real-world racing and esports and is a wonderful alternative for us to succeed in passionate motorsports and sim racing followers around the globe, in addition to capitalise on the sector’s fast rise in reputation. With sim racing primed for continued progress, ONE Esports is honoured to host the extremely anticipated occasion but once more.”
Aspiring sim racers from throughout the area will have the ability to take part within the occasion on Gran Turismo Sport, starting with nationwide competitions that can start in August and can run till September. The highest 21 drivers will qualify for the Regional Finals set to happen in October. Particulars surrounding the occasion’s prize pool are to be revealed at a later date.
Esports Insider says: Contemplating the success of the 2020 GT Cup, it’s not shocking to see ONE Esports enter one more cope with Toyota for the 2021 occasion. The partnership additionally highlights the continued growth of sim-racing worldwide.