Match organizer PGL has introduced a strategic partnership with gaming-focused company Fantasyexpo. The corporate will function PGL’s official advertising and enterprise company, working to deliver new sponsors to PGL occasions. Fantasyexpo has beforehand developed activations within the gaming area for purchasers together with Previous Spice and KFC.
Later this yr, PGL would be the first firm to function an official in-person Valve Main for Counter-Strike: Global Offensive because the begin of the COVID-19 pandemic. It’s anticipated to be one of many most-watched esports occasions of the yr, given the surge in viewership different esports have seen from their return to stay tournaments.