Portuguese soccer membership Benfica has introduced international buyer expertise firm Teleperformance as its official esports naming sponsor.
As a part of the three-year deal, Benfica’s FIFA workforce will now compete as Benfica Teleperformance.
Because the workforce’s official sponsor Teleperformance additionally will actively take part within the technique and expertise growth of the division. Teleperformance will present Benfica’s esports workforce with a ‘gaming centre’ outfitted with cutting-edge tools and expertise.
The centre will seemingly be located inside Teleperformance’s new €1.2m (~£1.0m) esports arena, which is positioned in Lisbon.
Apart from FIFA, Benfica’s esports division additionally introduced plans so as to add extra titles to its aggressive roster. For now, Benfica Teleperformance plans to compete within the eLiga Portugal and the FPF eFootball match, in addition to competitions which can lead the workforce to the FIFAe World Cup.
Benfica first announced its foray into esports in 2020 by signing Brazilian participant Henrique ‘Zezhino’ Lempke as its first esports participant. The membership has confirmed it’ll proceed to give attention to digital and new types of interplay with its followers, notably by means of gaming and esports.
Augusto Martínez Reyes, CEO of Teleperformance Portugal, commented on the partnership: “We developed the Area Gaming mission and we have been in search of the best associate to affix this mission with us and take it to the next degree. Benfica is likely one of the largest golf equipment in Europe and the world and has an enormous variety of followers not solely in Portugal however everywhere in the world.
“An enormous a part of our staff are Benfica followers and have a ardour for gaming and we’re pleased and excited to embark on this partnership with a membership that represents the identical rules and ambitions as Teleperformance. We sit up for seeing the place this mission will take us.”