VELO, a number one nicotine pouch model, immediately launches the VELO ESERIES as a part of its ongoing international partnership with McLaren Racing. It marks the model’s growth into esports, utilizing its partnership to have interaction grownup audiences with thrilling content material, driving international model consciousness as corporations proceed to adapt to the continuing international surroundings.
Introduced by ex-High Gear host and TV presenter, Rory Reid, the four-part VELO ESERIES will see high celebrities go head-to-head in opposition to web sensations. Collection 1, launching this weekend, kicks off with globally famend DJ, singer songwriter and producer Craig David and Supercar Blondie, the world’s largest automotive creator.
Every collection will likely be break up into three episodes of entertaining and provoking content material. The primary will see the superstar expertise and YouTuber put via their paces in a bootcamp on the iconic house of McLaren in Woking, UK. A masterclass episode will comply with which can see the celebrities showcasing their craft – together with Craig David and Supercar Blondie going head-to-head. VELO followers will then take part in qualifiers to affix the digital grid, earlier than the ultimate ‘Beat Your Heroes’ episode of the live-streamed race occasion which sees followers race in opposition to the celebrities.
Craig David, DJ, singer songwriter and producer, mentioned: “Hanging out at McLaren’s HQ was an unimaginable expertise the place they correctly put me via my paces with F1 coaching and simulator apply – hopefully I’ll have some main abilities going into the digital race. An enormous thanks to all of the group there and at VELO for permitting me to be a part of this eracing collection!”
Alexandra Hirschi, Supercar Blondie, mentioned: “I completely liked racing in opposition to music legend Craig David. That’s what I like about automobiles, it brings folks collectively who would in any other case by no means meet. Velo and McLaren have introduced again an actual enjoyment for esports.”
The VELO ESERIES brings collectively VELO’s ardour factors, driving international model consciousness and connecting followers throughout motorsport, music and leisure. It should see VELO reaching its grownup nicotine customers in new, thrilling and interesting methods, giving them the chance to take part and race in opposition to celebrities with a number of unique prizes up for grabs, together with VELO branded racing overalls and gloves and video games consoles.
Paul Lageweg, BAT’s New Classes Director, mentioned: “VELO is all about creating thrilling experiences for our grownup nicotine customers, encouraging them to seek out their edge, and we’re bringing this to life with our new VELO ESERIES programme. The recognition of grownup gaming has continued to develop, so we’re enthusiastic about tapping into this development, including an thrilling and entertaining twist with some well-known faces. It’s vital that we at all times search for new and artistic, digital-first methods to make use of our international partnerships to attach with our customers and delight audiences all over the world.”
Mark Waller, Chief Business Officer, McLaren Racing mentioned: “McLaren and VELO share the same ardour for placing followers on the coronary heart of partaking experiences. It’s nice to kick-off the New 12 months whereas we look forward to the brand new Components 1 season to get underway with this thrilling new e-racing initiative. Fan engagement continues to be extra vital than ever throughout these occasions so it’s nice to work with our companions to develop unbelievable experiences like this.”
VELO ESERIES 1 launches this weekend, with additional episodes set to air over the approaching months, concluding on the finish of April. All content material will likely be out there on VELO’s social channels, together with the livestream of every digital race on VELO’s YouTube channel. The Craig David and Supercar Blondie race for collection 1 is about to happen at 1PM (GMT) on Saturday 6 February.
The VELO model is a number one nicotine pouch model and is a part of a portfolio of recent class merchandise that BAT provides grownup nicotine customers as options to conventional tobacco merchandise. The corporate has been Principal Accomplice of McLaren Racing since early 2019, a partnership which is targeted on serving to to speed up its transformation with these new merchandise it provides.
Extra esports enterprise and advertising content material:
VELO is a contemporary oral product which supplies grownup people who smoke and nicotine customers an thrilling and handy strategy to devour nicotine on the go. Out there in a variety of flavours and nicotine strengths, the VELO nicotine pouch gives an alternate strategy to devour nicotine. VELO merchandise are white in color and product of high-quality elements, together with water, flavouring, sweeteners, pharmaceutical grade nicotine and plant-based supplies. VELO is a market chief within the fashionable oral merchandise class. https://uk.velo.com/
About British American Tobacco
BAT is a number one, multi-category client items enterprise with a objective to construct A Higher Tomorrow by decreasing the well being affect of its enterprise via providing a better alternative of pleasant and fewer dangerous merchandise for grownup nicotine customers. BAT encourages those that in any other case proceed to smoke to change fully to scientifically-substantiated, reduced-risk options. BAT’s ambition is to have 50 million grownup customers of its non-combustible merchandise by 2030. BAT employs over 53,000 folks and operates in over 180 nations, with factories in 43.
About McLaren Racing
McLaren Racing was based by New Zealand racing driver Bruce McLaren in 1963. The group entered its first Components 1 race in 1966, since when McLaren has received 20 Components 1 world championships, greater than 180 Components 1 grands prix, the Le Mans 24 Hours at its first try and the Indianapolis 500 thrice. McLaren Racing at present competes in Components 1 globally and INDYCAR within the US. The group races within the 2020 FIA Components 1 World Championship with drivers Lando Norris and Carlos Sainz, and can contest the 2021 FIA Components 1 World Championship with Lando Norris and Daniel Ricciardo. In 2021 McLaren Racing will race within the INDYCAR Collection with drivers Pato O’Ward and Felix Rosenqvist.
(Picture) Supply: Press release