VIDEO: Brian Anderson & Michelle Tierney on law & sponsorships in esports | ESI Focus

The esports trade wouldn’t be the place it’s at the moment with out assist from sponsorships and partnerships with manufacturers, each inside and out of doors of the area. With sponsorship offers often making headlines, simply what goes into securing these offers and making certain all events are legally protected?

On this week’s episode, Michelle Tierney, Director of Business Partnerships of Guild Esports and Brian Anderson, Accomplice at Sheppard Mullin, focus on the authorized intricacies behind esports sponsorships, detailing comparisons from their experiences in conventional sports activities and different media industries.

That is the primary episode in ESI Focus’s collection on Legislation in Esports, offered by Sheppard Mullin, hosted by Esports Insider’s Head of Multimedia Content material, Kerry Waananen.

Alternatively, you’ll be able to hearken to the podcast on Spotify, Anchor, or Apple Podcast.

ESI Focus is a part of the ESI Podcast Network, a group of podcasts encompassing the esports trade. For a weekly round-up of the most important esports business-related information tales, take a look atESI Focus. For conversations with key personnel and main stakeholders in esports,ESI Perception is the collection for you.