Quite a lot of fan engagement instruments have risen in prominence over the previous few years, gone are the times the place esports organisations purely depend on content material to generate a fanbase. We’ve seen fan tokens, cellphone functions, and different distinctive initiatives utilised to garner extra curiosity from followers. With all the thrill round ‘fan engagement’, what are some instruments which are obtainable? And the way can these instruments be utilised?
On this week’s ESI Focus, Philip Hübner, Challengermode’s Chief Enterprise Improvement Officer, discusses the instruments that permit audiences to interact with content material, promote long-term fandoms, and measure outcomes.
That is the primary of a four-part ESI Deal with Fan Engagement, offered by REELY.AI.
ESI Focus is a part of the ESI Podcast Network, a group of podcasts encompassing the esports trade. For a weekly round-up of the most important esports business-related information tales, take a look atESI Focus. For conversations with key personnel and main stakeholders in esports,ESI Perception is the collection for you.