Brazilian esports organisation Vivo Keyd has introduced the renewal of its long-standing naming rights cope with the telecom Vivo.
On account of the deal, Vivo will keep on as the principle companion of Keyd for an additional two years.
When the brand new contract expires in 2024, Vivo and Keyd may have collaborated for ten years, making it one of many longest naming rights offers within the esports sector. The primary deal was settled in 2014 and the latest renewal to date was made in 2020.
Shortly after renewing the deal in 2020, Vivo Keyd was dealt a tough blow after being omitted of Riot Video games’ Brazilian League of Legends Championship (CBLOL) franchise. Given the related historical past the organisation has in League of Legends, it was a shock to the group and for Keyd itself when it couldn’t make it in to the competitors.
Nevertheless, in 2021 rose again to prominence, conquering the Brazilian Free Fireplace League (LBFF) and its regional VALORANT Challengers. Keyd additionally had related leads to Wild Rift and Cellular Legends: Bang Bang, while additionally making it to the world stage in VALORANT Champions Berlin 2021 and the Cellular Legends M3 World Championship Singapore. It could have additionally performed the Free Fire World Series (FFWS) in November that 12 months if the occasion wasn’t cancelled because of the COVID-19 pandemic.
In addition to its naming rights companion Vivo, Keyd additionally holds sponsorship offers with Motorola, peripherals model ELG and the blockchain firm Liqi, which can also be accountable for offering Vivo Keyd fan tokens.
Vivo Keyd CEO, Tiago Xisto, advised Esports Insider:”We’re very pleased with the renewal as a result of we consider that this second may be very fascinating. We’re going to discover 5G and all of the fronts of Metaverse with the biggest telecom firm in Latin America.”
Vivo is a model from Telefônica Brasil, the Brazilian subsidiary of the Spanish group Telefónica.